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Trump The Media

11 March 2018

There’s a man in the White House you might have heard of. I don’t mean the white house at No.33 Arcacia Avenue. I mean the big house in America. You know the one.

The man who currently resides there is one Donald J Trump. You might have heard he won the election and without any political past is now running the USA.

Well done him.

At one level it does show that politics can be a fickle business. At another, maybe it points up that democracy is changing and the ‘old guard’ need to be on their guard.

We can argue all we like about how democracy should and does work, but as Churchill has been quoted… ‘Democracy is the worst form of government, apart from all the others.’

We don’t have to like it, we don’t have to agree with it and we can understand it. Which means that whatever our views, we are where we are.

I make no political points here, nor express an opinion on whether the 45th President is doing a good job or not.

The point of referencing him is that he does use social media to his advantage. He bypasses conventional channels and tweets his little heart out. His 40 million or so Twitter followers give him a tremendous reach and allows him to state his case whenever he feels it needs stating.

Whether you agree with his case is another matter. Just pause and imagine what you could do with 40 million followers! How would that allow your business to be seen and heard?

Does your business have a social media strategy? A colleague of mine has assiduously posted interesting photos of products, started debates and offered support to people with technical queries. This has allowed them to rapidly enter the Twittersphere and get marketing traction from a standing start.

They have a clear strategy and they stick to it. Of course it may take a while to get 40 million followers, unless they decide to run for the Presidency next time.

Whether we are a President, or just a regular person doing their best in business, we can all gain value from a thoughtful and consistent use of social media.

We can all trump the media!

Next week: Pizza Meetings