The art of marketing is about deciding on our message and getting it out to people. However, an important facet of marketing is intelligence – we need to find out what our competitors are up to, what the trends are in our niche and how the wider business environment might impact on us.
A brilliant question, that a PR colleague of mine advocates wholeheartedly is always to ask….
How did you hear of us?
What a great question and it helps us to validate our marketing activities – if we know how people tend to find us, we can invest in that route so it keeps delivering new customers to us.
Other marketing questions are there for us to ask of course and yet this one really helps us to find out what is driving our business forwards.
So, this week ask a client how they heard of you, your business or your best selling product?
Next week: How To Unlock New Thinking
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