Richard Maun – How Hard Is Your Business Card Working?

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How Hard Is Your Business Card Working?

18 November 2013

In 1876 on a wet Monday Alexander Graham Bell invented the telephone, on Tuesday he realised he had just given himself a problem so on Wednesday he had his business cards reprinted to proudly read:

Alexander G Bell
Telephone: 00000 000001

Good old Sandy, he revolutionised the business card and now we can take a fresh look at ours and see how hard it is working for us, because people do read cards and keep them. They are miniature sales brochures and information packs rolled into one.

Broadly speaking there are two types of card; informative and descriptive. Informative ones simply aim to tell people what our job is and how to get in touch with us. Descriptive ones add product and service information and attempt to define our unique selling point (USP) to differentiate our business from competitors.

Given that cards cost money to print we need to make sure they are working hard for us, so that we get a good return on our investment. Here are a few check questions to make sure your card is earning its keep:

1. Does it contain all your contact details, such as Twitter, Facebook, Skype, Google+ and LinkedIn?
2. Is there a useful tag-line that describes your business, or what makes you worth hiring?
3. Have both sides been used…the reverse is a great place for listing products and services?
4. Does the design reflect your business brand, perhaps modern and refined, or more old fashioned and reliable?
5. Have you used good quality card, instead of cheaper thin paper?
6. Has the card been professionally typeset or is it an amateur effort?
7. Are there helpful logos on the card, to highlight awards won or professional bodies you’re part of?
8. Does the card encourage someone to spark a useful business conversation with you?

This week take a fresh look at your business card and have fun finding one way you could improve it. Our cards are the first piece of work a potential client gets from us, so it pays to do a great job!

Next week: Three interesting books to consider


Click cover to view details on Amazon


Riding the Rocket

How to manage your Modern Career

Published 2013 Marshall Cavendish



Bouncing Back

How to get going again after a career setback

Published 2012 Marshall Cavendish



How to Keep Your Job

Brilliant ways to increase performance, stay employed and keep the money rolling in

Published 2011 Marshall Cavendish



Job Hunting 3.0

Secrets and skills to sell yourself effectively in the Modern Age

Published 2010 Marshall Cavendish



Leave the Bastards Behind

An insider's guide to working for yourself

Published 2007 Cyan Books and Marshall Cavendish



My Boss is a Bastard

Surviving turmoil at work

Published 2006 Cyan Books and Marshall Cavendish


© Richard Maun 2015 / Click here to contact