Richard Maun – Drinking Coffe Is Selling

better business blog

Tips and stories to add value to you and your organisation


Drinking Coffe Is Selling

7 August 2016

One of the joys of being in business is that I get to meet lots of interesting people. Everyone has a back-story and any product or service can be fascinating to learn about, when you’re talking to an enthusiastic expert. This is, in essence, my approach to selling …be interested and enjoy finding out about people and their work. 

Selling, as in making sales, causes heartache for many people. They worry about being rejected, and fret that they are not good enough to win a sale. Whereas the truth is that we all sell all the time. We sell ideas to our manager, we sell holiday plans to our partner, we sell the need to go to bed on time to our children.  We constantly discuss options and make our views known …we sell our position. And we get buy in, we just don’t realise we are doing it.

So, we can all sell and the easiest way to be begin the process is to go and drink coffee. Recently a colleague of mine was criticised by her friend for ‘drinking too much coffee and not spending enough time on sales’ …which is a foolish comment to make. Meeting people, being sociable and sharing a cappuccino is a brilliant way to sell. We build trust and confidence over a frothy coffee and we ‘sell’ ourselves as being reliable, decent people to do business with. 

This week, go and drink coffee with someone. No agenda, just be friendly and make contact with them. You’re welcome to ask me and I will tempt you to some delicious green tea!

Next week: Doing The Right Thing


Click cover to view details on Amazon


Riding the Rocket

How to manage your Modern Career

Published 2013 Marshall Cavendish



Bouncing Back

How to get going again after a career setback

Published 2012 Marshall Cavendish



How to Keep Your Job

Brilliant ways to increase performance, stay employed and keep the money rolling in

Published 2011 Marshall Cavendish



Job Hunting 3.0

Secrets and skills to sell yourself effectively in the Modern Age

Published 2010 Marshall Cavendish



Leave the Bastards Behind

An insider's guide to working for yourself

Published 2007 Cyan Books and Marshall Cavendish



My Boss is a Bastard

Surviving turmoil at work

Published 2006 Cyan Books and Marshall Cavendish


© Richard Maun 2015 / Click here to contact