Richard Maun – Do You Back Yourself?

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Do You Back Yourself?

27 October 2014

It is tempting to forget that whatever job we do, whether it is PAYE, or self-employed, or within a partnership, we are our own brand.

We sell our time and our skills in return for money. We go to work to do a good job and to be fairly rewarded for our efforts.

People who work with us want to feel good about sharing their life with us and they want to feel comfortable that we don’t present a risk to their health, or wealth, or continued organisational success. Brand value reduces risk by getting us to accept qualities and attributes imbued within the brand-DNA.

We are surrounded by brands who do a great job of backing themselves – they want us to think well of them and to buy into their lifestyle, their benefits, their products and to win our loyalty.

We can do a great job of backing brand-Us too …we can know that:

1) It is Ok to know what we do well.

2) It is Ok to have pride in our work and our skills.

3) It is Ok to value our outputs at work.

4) It is Ok to tell people what we do well.

5) It is Ok to celebrate our successes.

6) It is Ok to toot on our own trumpet!

7) It is Ok to back ourselves!

So, this week what will you be doing to back yourself? When can you have a little toot on your trumpet? When can you ‘big up’ Brand-You?

Next week: Systematic Sales Success

Archive News: The last four years of Rich-goodness are now available in an easy-to-use archive on the blog page at – explore the archive today and email me to share which post you really liked and I will send you a FREE Time Management ‘Time for Tips’ hand-out. Have fun!


Click cover to view details on Amazon


Riding the Rocket

How to manage your Modern Career

Published 2013 Marshall Cavendish



Bouncing Back

How to get going again after a career setback

Published 2012 Marshall Cavendish



How to Keep Your Job

Brilliant ways to increase performance, stay employed and keep the money rolling in

Published 2011 Marshall Cavendish



Job Hunting 3.0

Secrets and skills to sell yourself effectively in the Modern Age

Published 2010 Marshall Cavendish



Leave the Bastards Behind

An insider's guide to working for yourself

Published 2007 Cyan Books and Marshall Cavendish



My Boss is a Bastard

Surviving turmoil at work

Published 2006 Cyan Books and Marshall Cavendish


© Richard Maun 2015 / Click here to contact