Richard Maun – Combinations Create Newness

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Combinations Create Newness

21 March 2016

Have you ever been stuck for a new idea? Or needed a new product and you just can’t think of what to create?

I know I have, and I remember feeling frustrated when I needed to write a ‘newsletter’ and couldn’t think of any news that I particularly wanted to share. Newsletters are great for issue 1, when have a stock of stories to tell and they can soon run into sand when by issue 10 we have burned through the archives and can be left gasping to fill a sheet with ‘exciting new projects’ that we hope our clients are eagerly waiting to gulp down.

Faced with a blank sheet of paper a few months ago I was chatting to my sales PA and commented that I always find the time to write my blog each week. If only I could use that as a newsletter, I wailed. Then it occurred to me; why not, I write my blog and I never falter with that, so instead of a newsletter we could set up a blog digest, containing the last four posts. And so ‘Rich Revisited’ was born and at the end of every month it gets emailed to my database, often with a juicy offer or two at the top to help nudge new sales opportunities into life.

I had a similar success with a careers programme and my ILM accreditation. The ILM tends to focus on leadership and coaching courses (Transactional Analysis for Leaders has turned into a popular 3-day course, do write for more details) and I also teach people career and job-hunting skills, often on a 1-to-1 basis. Two years ago I was chatting to a client who wanted to do something more interesting for her delegates than simply teach then how to write a CV and an idea was sparked – we could write an ILM accredited careers skills course. So we did and last year we proudly issued certificates to 20 students who sailed through the content.

So, this week take a moment to look into your store cupboard of products, services and ways of doing business. What two items could you combine to generate a new product or service? It’s amazing to think that 1 plus 1 can equal 20 new students …and with a little bit of creativity we have added a new string to our business bow!

Go for it!

Next week: Marketing Matters



Click cover to view details on Amazon


Riding the Rocket

How to manage your Modern Career

Published 2013 Marshall Cavendish



Bouncing Back

How to get going again after a career setback

Published 2012 Marshall Cavendish



How to Keep Your Job

Brilliant ways to increase performance, stay employed and keep the money rolling in

Published 2011 Marshall Cavendish



Job Hunting 3.0

Secrets and skills to sell yourself effectively in the Modern Age

Published 2010 Marshall Cavendish



Leave the Bastards Behind

An insider's guide to working for yourself

Published 2007 Cyan Books and Marshall Cavendish



My Boss is a Bastard

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Published 2006 Cyan Books and Marshall Cavendish


© Richard Maun 2015 / Click here to contact