Tips and stories to add value to you and your organisation
Hello there from podcast land! It’s amazing what you can achieve when you put your mind to it.
After nearly 10 years of live radio me, Richard Maun and me, Anna Stevenson, have moved our show to a podcast format.
(Actually that intro sounds better on the podcast, such are the limitations of the written word).
Each week we interview an amazing business guest, share top tips and have fun. We love radio and always will, however, with the podcast you can listen at your leisure. We’re very excited!!
Is where you will find the shows to date
…new ones are added each week too and if you’d like to be on the show and let us celebrate your business then please get in touch with me.
Okay, no more selling. I do love podcasting and I’m wondering what new opportunities you need to create for yourself?
We decided to make our podcast as professional as possible, with our own intro track, editing and sound design. We have invested in professional pics and artwork too.
The whole project has been a steep learning curve from pop shields to PR planning, but I have loved it.
You may have heard the phrase:
‘If life hands you lemons, make lemonade.’
My take on this is:
‘If you don’t want lemonade then go and get some oranges.’
We all have the power to do new things in new ways and we can all follow our heart and do things we love.
Where is your heart taking you in business?
Enjoy Business Life Online!
Hope you love it as much as I do!
Golfers make divots, when they miss a shot and slice up the green.
Business types make pivots, when they change direction in response to changing times.
Small shops have given way to out-of-town supermarkets, which in turn are now giving way to online shopping. Older pivots are being superceded by new ones.
Can you imagine Tesco or Next deciding that the internet is dead and investing heavily in new shops, instead of their websites?
I remember when Blackberry was the go-to gadget for business people. I loved mine for sure. I also remember when the first iPhone was launched and Blackberry’s response was largely to scoff. They made a big feature of their physical keyboards, confident in the knowledge that this gave them a competitive advantage for ‘serious’ phone users.
Bye bye Blackberry.
They didn’t pivot. They clung on to what they knew and only belatedly entered the big screen smartphone market. There are no prizes for people arriving late to the party in such a competitive market place.
So what can we do to pivot?
The first thing is to recognise that the pandemic is changing habits. Once changed, they take a while to change back, if ever. Working from home, increased online shopping and reduced high street activity is slowly becoming set in stone.
The second thing is ask ourselves what are we hanging on to?
We might love our shop, office, treatment room, product, menu, equipment and so on. Humans love to hang on to things, and in the case of an old teddy bear that’s okay.
It’s less okay in business when we hang on and hope things will come good.
They might, but they might not and if habits are changing then the odds favour ‘might not.’
So, we need to pivot. Be thoughtful and be responsive and do it without delay.
Of course, we don’t have to pivot. We can be our own Blackberry.
Apple, or Blackberry?
Who are you now and which one do you need to be?
Maybe some of the divots are made by people who need to pivot and are avoiding the issue.
Happy pivoting and keep well.
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