Author: admin

Thank you for reading this blog, and for reading some, or all of the others over the last 12 months. I’m a writer at heart and love the reflective process of thinking about my travels through business and then producing the ‘Better Business’ blog each week.

It’s the end of the financial year, so a great time for us to say thank you to people who have contributed to the success of our business. We can think about staff, customers and suppliers – maybe there are one or two people who particularly deserve a happy smile from us?

Perhaps we can say thank you to ourselves – we have worked hard too!

Thank you – two powerful words that can really brighten someone’s day and which can be so easy to forget in the rush to tick off another task.

Next week: Growth through being vulnerable

It’s the Easter weekend and you can’t move for cute chicks and bouncy bunnies all designed to make us feel good and then buy chocolate chicks and bunnies. Marketing managers want us to receive their message that as chicks are naturally happy birds, by eating a chocolate version of one we too can be happy. Well, that’s how I see it, but the important thing is that marketing matters. And of course any excuse for chocolate is a good excuse!

Even if we don’t personally agree with the message presented to us, we can accept that someone somewhere has bought into it. Marketing oils the wheels of the sales steam train, that puffs relentlessly up and down the track of our consciousness, tooting it’s whistle and inviting us to buy.

We don’t need to understand the finer points of marketing demographics and so on, all we need to do is accept that marketing is about getting our message out there, by using appropriate channels of communication.

So, this week, after we have finished the last of our kids’ chocolate eggs (without telling them) we can reflect on where and how marketing influenced our Easter. We can then take a moment to remind ourselves that marketing does matter and then decide what our next marketing move will be.

Next week: Year End Thanks