Category: Uncategorized

In a coaching conversation the work happens in the silence. What this means is that the coachee thinks when the conversation lulls and its in those moments when they make new decisions for themselves.

Our brains fizz and whirl all day and when we are busy in our business we often don’t have time to let ourselves process thoughts. We just bounce from problem to decision and juggle a million thoughts at the same time.

Breaks are work. Taking a break means being productive. Giving ourselves a break means that we are giving ourselves time to think clearly. I’m sure nobody would run a race horse for 8 hours solid and expect it to continue to perform at any sort of level, so why should we be any different?

Just because we can’t see our brain doesn’t mean that we can’t take care of it. Give it space to cool down. Give it a break from cramming in more information. 

So, this week take a break each day. Thinking is always work. And the break is often where the best work happens!

Next week: Simple Sales Tips

So the phrase goes: Half of all money spent on marketing is wasted, the trick is knowing which half. This might seem a bit cynical, given the expertise and hard work that goes into marketing work, but to me it reveals a deeper truth. Namely that marketing does work. If you had to spend £1 to get a new customer and knew that 50p was being wasted would you still spend £1? I would. Business without marketing activity is really not a business, just someone waiting for their luck to change.

However, lots of people I’ve worked with in business struggle to realise that marketing is vital. It gets our message out into the world and alerts people to our presence. We don’t know when someone might need us so we have to keep marketing ourselves and our products and services. 

For example, I’ve written this blog every Sunday for the last six years (doesn’t time fly) and each month I offer a free coaching taster via the ‘Rich Revisted’ mail out. A few weeks ago I had a call from someone who needed coaching and who took advantage of the offer to talk through an issue and then to use it as a spring board for ongoing coaching for himself. I had no idea of his need and would not have secured the work without the blog as a way for him to find me.

Whether we go networking, use social media, write blogs, give talks at events,or send out newsletters …we need to keep marketing ourselves. It works, it just requires ongoing effort.

Next week: Take A Break