Author: admin

Here’s a simple story of how business works…

A couple of weeks ago I was asked if I could provide someone with career coaching. I often support people with their job hunting and their internal development issues so I sent out a polite reply and waited.

Nothing happened.

When I met with my sales admin support I recounted the story and she wondered if my price had been a bit high.

Had it? I had no evidence, but then again if you’re too high people don’t always tell you, they just go elsewhere.

In the spirit of friendly support I sent a second email to the potential client and suggested a different way of working.

Within an hour he had replied and commented that my first approach had seemed too expensive for him and that this new option was just the thing!

And the point of the story is of course that if something isn’t working we can change it.

What do you need to change this week?

…Business Coach.

I am a Business Coach.

That’s what I do, that’s how I see myself at heart.

I also write, teach and host a radio show – we all can do many other things of course.

And when I went into business over 10 years ago I was really focused on coaching.

Mind you, as someone who loves to be creative and engage with people I also love teaching in workshops and at Cranfield University.

I mention this ‘I am a business coach’ because recently a good friend was helping me to simplify ‘Brand Rich’ and get down to the basics of my business identity.

It felt good to be stripped back to my original coaching focus and because I like the simplicity of it I am currently in the process of tweaking my website, twitter bio, business card and so on.

We can let our identity become as cluttered as our desks and it makes sense to stop and think hard about who we are at heart.

So, this week, think about yourself at work and complete the statement:

“I am a…..”

And then take a look at your social media footprint. Is your identity clear everywhere?