Richard Maun – A Sales Skill We Sometimes Forget

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A Sales Skill We Sometimes Forget

27 April 2015

Selling is part of life. We are only as good as the ideas we sell to people, whether those ideas are part of a product pitch, options for half-term fun, or new directions for our business.

We can forget we are selling, because these conversations are just part of life and they flow around us. We can also make the mistake of thinking that super-confident networking professionals in sharp suits are sales experts, who set the standard for business selling excellence.

We would be wrong of course, these people are just people who are doing their best.

We can find our own way of doing our best that works for us. We can sell by inviting people out for tea and cake (works for me), or we can offer free taster events, or simply explain what makes us special, different, unique.

Part of all this good work, that is easy to overlook is the skill of listening. People feel good about themselves when they are talking, so if we let them talk to us they will feel better and the relationship between us will grow. If we are in ‘send mode’ and spend all of our time telling them about us, we run the risk of losing their interest. Instead we need to switch on ‘receive mode’ and really pay attention to what they are saying, what they are really saying and what they are not saying (look for gaps and spaces for opportunities).

Good sales people talk less and listen more. What do you do when you’re selling?

Next week: Taking Good Care


Click cover to view details on Amazon


Riding the Rocket

How to manage your Modern Career

Published 2013 Marshall Cavendish



Bouncing Back

How to get going again after a career setback

Published 2012 Marshall Cavendish



How to Keep Your Job

Brilliant ways to increase performance, stay employed and keep the money rolling in

Published 2011 Marshall Cavendish



Job Hunting 3.0

Secrets and skills to sell yourself effectively in the Modern Age

Published 2010 Marshall Cavendish



Leave the Bastards Behind

An insider's guide to working for yourself

Published 2007 Cyan Books and Marshall Cavendish



My Boss is a Bastard

Surviving turmoil at work

Published 2006 Cyan Books and Marshall Cavendish


© Richard Maun 2015 / Click here to contact