Author: admin

  • 3 Useful Books

    Let’s wind forward to the day after that well known present giving day, which rolls up once a year complete with it’s own panoply of irksome songs, snow-bombed robins and indigestible cake covered with what can only be described as white tarmac.

    On the day after it is likely we will be left with one hand clutching a bulging stomach (preferably our own) and the other holding a voucher of some kind – redeemable at all good book shops, sock stops and perfume parlours. Assuming we have a full compliment of splendid socks and violently aggressive bottles of Agent Orange we can choose to spend our Aged Aunt’s gift on a useful book for business. If so, you might care to consider one of the following tomes to brighten your outlook…

    1) Working It Out At Work (Julie Hay). This is a great primer for Transactional Analysis, which is a set of tools and models to help us understand ourselves and communicate more effectively. TA enables people to choose new paths and is a useful addition to organisational change work (where people can be left behind).

    Why buy? It’s easy to read and informative and contains lots of self-check exercises at the back, to help us find out how we respond under pressure. It’s my standard text now for TA lectures and well worth taking a look at.

    2) Priceless (William Poundstone). This book has earned me back its purchase price many times over. How often can you say that about a book? Find out how to price products, how to anchor value and the importance of using the numbers 4 and 7.

    Why buy? If we’re in business and don’t know how to set a price then we are probably costing ourselves margin points, just through ignorance. The book is an easy read too and one that I regularly dip into. A must!

    3) Illusions (Richard Bach). Sometimes it’s good to switch off our business brain and let our inner self out. We can stop the noise for a while a remember that time spent Being is just as important as time spent Thinking or Doing.

    Why buy? We owe it to ourselves to reflect on who we are and where we are going. This is a little book with a big message and still a bestseller after 17 years in print. Buy two copies and give one to a friend!

    Reading is fun. Books are great …and you know that you can dip into them don’t you, we don’t have to read them cover to cover! Dip and learn!

    Next week: How to Suffer Fools Gladly

  • Don’t Do A Bit, Do Lots!

    When is a door not a door? …When it’s ajar!

    When is a business not a business? …When it’s half-hearted!

    One of these statements is a joke and the other one is a reality. I’ve been taking a straw poll of people who ask me about my current success and have noticed a key difference between them and me. Our conversations have tended to run like this:

    Person: So Richard are you busy?
    Me: Yes, I am rushed off my feet and have a number of new clients this year who are great to work with.
    Person: Gosh that’s good! (Wistful gaze) I could do with a bit more work, what’s your secret?
    Me: Well, I have weekly networking meetings with all sorts of people, I go to a business breakfast once a month, I write a blog every week (for four years now), I have a sales PA who is a technical whizz and sets up tweets and we send out Mail Chimp email offers and blogs to my database, I put blogs on LinkedIn, I have delivered free introductory workshops to corporate clients to generate interest, I maintain a sales spreadsheet which tracks every prospect and generates follow up actions, I can up-sell official ILM courses and also have a brilliant personality profile called LaunchPad which clients like, I have a Facebook page too and also every week give 3 hours of my time to charity where I meet new people (the radio show is volunteer based and I love the discipline of it). What do you do?
    Person: Um, er, none of that.
    Me: That’s ok and if you want more work maybe choose something you could do?
    Person: (Half-hearted voice) Yes, I suppose I could do a bit more networking…

    I bet they do nothing!

    I love my business and am so pleased that I have really properly learned what it takes to run a business proactively. In essence I’ve learned that to be successful I need to be either delivering (coaching, consulting, lecturing and so on) or selling (chatting, eating cake, listening and so on) …and that’s it.

    If we want to have a successful business we need to do a lot of selling. That includes marketing, networking, positioning, exploring, offering, chatting, emailing, tweeting and making new friends.

    Be honest here….if my level of sales activity is 80% (I can always do more) how much is yours compared to mine? Are you at 100%? Do you do the maximum you can?

    What do you really need to do more of?

    Remember – Don’t do a little…do lots! That’s the secret of success!

    Next week: 3 Useful Books

    **Christmas Day Rich** Get a bit of festive-Rich inside you on Christmas Day! My Future Radio Business Life show is broadcast 12.00 to 2.00pm as live (we recorded it last week and it’s great fun). Listen online via a radio player app on your tablet or smartphone, or on 107.8FM …music and fun stories and me and the team. Tune in and smile when you’re peeling sprouts! Go for it!