Category: Uncategorized

  • Great Process Vs Great Discipline

    One way to think about business is as a large and very convoluted process, comprised of smaller support processes. When we consider continuous process improvement we can find ways to reduce waste, remove unnecessary steps, stop doing things that don’t add value, or combine elements to save time and money. All good so far and an essential part of making sure we are focussed on the ‘vital few’ and not the ‘trivial many,’ the latter grouping which can lead to us rushing about being busy without actually being very productive.

    However, how often do we pause to think about the discipline needed to maintain the processes which add value?

    When process improvement schemes fail, and they often do, it’s not because people don’t want to improve their working life. People, in my experience, want to come to work to add value and have an interesting and worthwhile job and do not really want to fritter away their precious lives on mundane tasks, frustrating processes, or wasteful work that saps their motivation. The reality though is that without enough collective discipline to stick to a workable process, the process drifts from an acceptable central point and starts to creep back into wasteful, or thoughtless areas.

    It’s a bit like trying to lose weight when we are on holiday, when we find ourselves booked into a full-board package where we can eat what we like, when we like and so are tempted to nibble away our two weeks in the sun and return home happier and wider, instead of happier and healthier.

    No process can be effective if there isn’t enough discipline to enforce it, monitor any potential drift and take swift and decisive action to bring it back on track. No leader can be effective in their role if they lack the awareness and commitment to make sure all processes are followed accurately.

    Using the battle of Waterloo as an example, part of what made the British soldiers such fearsome opponents was not superiority of numbers, or clever tactical manoeuvring. The best card in their hand was that they were the only army in Europe to practice with live ammunition, so that on the day when the guns fired and the world disappeared into foggy chaos they knew how to hold the line and remain disciplined. The French soldiers were undoubtedly a skilled force, but when faced with implacable Red Coats who stood firm in the face of withering fire, they would often break ranks and cause confusion. The difference that made the difference, was the British had much better discipline.

    So then, if we are a leader in business and we want our organisation to thrive, we need to chose discipline over process because without it we are just tinkering. Once we have a well motivated and organised cohort of managers who hold the line, we can then slowly improve our processes to ensure we remain ahead of the competition.

    We all know what frustrates us in our organisation, but if we tolerate poor discipline, we only have ourselves to blame when mistakes are made and customers are let down.

    What will you do this week to ensure all your troops, so to speak, are kept well motivated and genuinely following all essential processes? If the Duke of Wellington was alive now and a competitor of yours, how would you feel about that?

    Next week: Innocently Smooth

  • Are You A ‘Day 1’ Business?

    Jeff Bezos (you know him, he’s the CEO of the behemoth Amazon) is quoted in USA TODAY as saying that Day 2 is ‘stasis, followed by irrelevance. Followed by excruciating, painful decline. Followed by death.’

    Well Jeff, give it to us straight …don’t mince your words!

    Which means that Day 1 is about ‘Vitality’ and keeping a laser focus on our customers and making sure they remain super-satisfied.

    In other words, what Jeff is saying, and I think I’ve purchased enough through Amazon to call him Jeff, is that we have a choice to make. We can either think of our business as a vulnerable start-up, struggling to find space in the market and therefore heavily dependent on providing each customer with brilliant service. Or we can relax and take things for granted and take our foot off the business accelerator pedal. It’s a bit like a good old-fashioned Wild West shoot out where the two options are to be either the Quick or the Dead.

    Jeff’s view is to start each day with Amazon as a Day 1 business and keep pushing hard to improve customer service and innovate. Now, I’m not making an opinion on Amazon, or inviting one, but it does make me wonder if I treat my business as a Day 1 business. Perhaps there are days when I’m happy to relax a bit and just take a breather from the helter-skelter pace my business can run at, and that might be the same for you too. Nothing wrong there, as I think it’s healthy to allow our energy time to recharge.

    However, it does also make me realise that maybe each month I could set time aside to ask myself this question:

    ‘Let’s assume I’m a Day 1 business …who are my customers and what more can I do to delight them?’

    There is always something more we can add to our product, or service, offering. I’ve offered customers free days to help with a project, or a free half day beach-walk coaching session as a thank you for booking regular corporate development work. We can all find ways to make life easier and more satisfying for our customers. If we take the car sector as an example, how many showrooms now have a comfortable seating area for customers, with good coffee, playthings for small children and free newspapers to read? Even the local trains now offer free power so passengers can recharge their tired smartphones on the way home from work.

    If we have a team of colleagues working with us we can ask them for their views, or spend a day in our reception area to make sure customers are greeted warmly and their enquiries dealt with smoothly.

    Our suppliers also play a key part in satisfying our customers and if we have great suppliers we can thank them for their service. If we have some poor ones though, perhaps it’s time to arrange a meeting, tell them what we need from them and set up key benchmark metrics, so we have clear performance standards to measure them against.

    Whatever we choose to do, the message here is not to be complacent. If we really are acting like a Day 2 business then somewhere out there is a new start up, poised to pounce on our customer base, leaving us red in face and red in bank balance. We can all take a moment this week to be honest with ourselves, take time to be a Day 1 business and keep pushing hard to ensure our business is ahead of the competition.

    Next week: Great Process Vs Great Discipline