At the end of last week I attended a Continuous Personal Development day for the Institute of Fellows. Sounds very grand doesn’t it!? It was.

I’m a founder of the IoF and the Administrator for the organisation, and with the help of my colleagues we have brought together a group of like-minded professionals. We trade, support each other, network and meet up from time to time.

They’re a super bunch of people.

From the perspective of our Modern Career the group does two things. Firstly it keeps me talking to my peer group, which means I’m able to pick up the latest trends and update my thinking.

Secondly, it keeps me in front of potential customers, because people tend to buy from people whom they know and trust.

When I met the group last week we had a fun day, listened to powerful case studies and all chatted and swapped sales leads.

It was a reminder that although Smartphones are great at keeping us connected they are still an arms-length device.

Going to meet people remains the most effective way of selling ourselves and is an integral component of our Modern Career.

My preference is for tea and cake (I’m easily pleased) and if you want to sell to me then cross my palm with Victoria sponge and let fate take it’s course.

So, whatever you’re selling this week, whether its an idea, a product, a service or a suggestion – then go and speak to people.

When will you be buying me cake?

Yum!