better business blog

Tips and stories to add value to you and your organisation

Radio Love

7 February 2016

Radio is very different from TV. For a start, from what I’ve heard from my producer friends, people can be much more different on camera to how they are in real life. Whereas radio people are the same. I think it’s because on radio you are engaged in a conversation and as such your personality always shows through. If you’re sparky, or dull, or kind, or witty, or fed up or anything else it will be noticed. Luckily, everyone who has been on my show has shone in some way and that’s because we set up a relaxed and friendly atmosphere.

I love radio because it really allows people to find their voice and it’s a great way to promote your business and get your story out and working for you. (If you would like to be a guest, do get in touch).

The other thing about radio, which links back to our personality, is that radio prizes consistency. I felt very sad to hear of Terry Wogan’s death and he was clearly much loved by millions of people. In all the tributes the thing that shines out is that he was consistent. You knew what you were getting and he delivered it everyday without missing a beat. Well, ok, sometimes he crashed the pips, but who wouldn’t, just for the devilment of it!

And so it is with business – consistency counts. Even if you’re not fortunate enough to have your own radio show you can have fun by finding your voice in business and by building on your current success simply by being consistent. Easy!

That’s perhaps why I really love radio. Despite the simple set up of microphone and mixing desk and having 7,200 seconds to fill each week (yes, every second is my responsibility) the need to be consistent has really taught me a lot about myself and what underpins our success. Consistency requires discipline and I’m much more focussed than when I started.

So, what do you need to be more consistent with in your business?

Tune in to Business Life,  every Thursday lunchtime, 12.00 – 2.00 at www.futureradio.co.uk (107.8FM in Norwich and online for the rest of the world) and enjoy being part of our consistent seconds of fun!

Next week: Relational Coaching